A tailored design for a fashion icon


ZEGNA is a behavior based email marketing automation tool for eCommerce stores.


SaaS, Email marketing

Services we provided

  • Client Stories
  • Inspiration
  • Digital

The client

Sendlane is an email marketing platform based in San Diego. Founded in 2013, the company has grown to a team of more than 50 people and helps a wide range of ecommerce businesses to get more from their email marketing efforts.

The challenge

As with most b2b cloud software tools, email marketing has become very crowded space. Sendlane had been working hard to deeply understand their customers and created a platform that is uniquely suited to both them and the demands of the ever-growing ecommerce space. But whilst their product was hitting all the right notes with their avid users, CEO Jimmy Kim and his marketing team felt that their own brand and website was vastly underselling their powerful offer — so BB Agency came onboard to help.

The solution

We completed a full rebrand for Sendlane, supported by a brand new website with an optimised user experience and CMS integration.

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